Big Brands are pulling out all the stops with responsive websites, blogs, social media integration, co-marketing and celebrity endorsements. When big players step up their game, every player in the market wins since overall demand increases. As Hubspot’s Erik Devaney writes, “a rising tide lifts all boats.” But in the end, you still have to declare a winner. Hubspot put six famous sets of brands to the test, the KPI is marketshare. See if you agree with the results. Read more.